All of the battle chest with all but Pandaria for $5 and then Pandaria for another $10. It might as well be free.
It seems to me that this not so much a sale as a desperation move to avoid going to free to play. All the other games have gone F2P. So why not Wow? They appear to be clinging to the teat of those $15 / mo subscriptions, while all the other companies are doing just fine with F2P or Freemium.
Perfect World has always been F2P and has made so much money that they bought their own game studio – Cryptic Studios. There is clearly plenty of money in F2P, but Blizzard apparently cannot yet bring itself to cut the cord and go there. Once the cost of the entire game is $15, it would seem that it might as well be free. Uh Oh? What about all those physical boxes on store shelves? Seriously, are they going to bring the price back up to $25 / $40 where it used to be after the holidays?
I have never seen details of the economics of F2P mmo games on the PC. There have been some articles about F2P games on mobile, but those use a different model, since you do Pay to Get Ahead with those games. With MMOs you cannot pay to get ahead or play better. But many companies are making great MMO games, far better than and more modern than Wow, and they are using a F2P model. Consider Tera, Guild Wars 2, Rift, Neverwinter, etc. etc. All released as F2P or converted to F2P. And all with much more modern graphics, more efficient game play style and many other advantages. Continue Reading