The Website Building Problem
As a consultant, I am continually looking for modern tools to help my clients build websites. Recently several web site builders have appeared that combine Hosting and Website construction in a single place and for a single small fee.
In the past few years I have come across more and more clients who have been held hostage to the old way of doing websites. The old way uses off-line tools like FrontPage, DreamWeaver or other tools that run on a desktop computer and then upload the website pages to the hosting service. Clients run into several problems when these tools are used.
- These off-line site building tools are expensive [ several hundred dollars], require special training and must be upgraded over time.
- Often the clients can’t find the person who built their site, or it costs too much or that person has lost vita information about the site because it has been months or years since they made any changes.
- The hosting service may be going out of business or changing it’s terms and so the site expert needs to be contacted to move the site to a new hosting service. The client may not have the credentials or expertise to sign into the site to back it up to migrate to another hosting service.
Modern sites utilize a CMS or Content Management System. There are many out there, but only in the past couple of years have they started to appear that work for the novice user. A CMS separates the “content” of the site from its “Look”. The text and pictures are stored separately from the “Theme” which directs how the page is laid out on the browser page. Also sites using CMS’s are not built on your local computer and then uploaded. Rather they are built on the site itself, using the browser and software running on the site. So there are no expensive and separate tools to buy or learn to use.